What this teaches
Suster's process playbook: qualify investors like a sales pipeline, research partners not firms, sequence your best prospects after warm-up meetings, and manage the raise like an enterprise deal.
Why it matters
Turns 'go pitch VCs' into an actual pipeline methodology from a former enterprise-software founder.
Key lessons
- Fundraising is enterprise sales: qualify, sequence, and manage a funnel
- You're pitching a partner, not a firm; research the individual
- Don't burn top targets first; calibrate the pitch on friendlies
Upfront Ventures
See their stage, check size, and thesis in the VCMatch investor index. View profile →