What this teaches
Polovets enumerates the specific risks investors price (team, market, product, execution, financing) and concrete actions that retire each one, reframing fundraising as selling reduced risk at increasing prices.
Why it matters
Gives founders the investor's actual mental checklist, so every week of work can be aimed at the next risk to retire.
Key lessons
- Each funding round prices the risks you've retired since the last one
- Identify your biggest perceived risk and attack it before raising
- Traction is one of many de-risking tools, not the only one
Susa Ventures
See their stage, check size, and thesis in the VCMatch investor index. View profile →