Topic · 13 of 84 articles

Fundraising articles on storytelling

Investors fund narratives they can retell at Monday partner meeting. These articles teach the craft of the fundraising story: framing the problem, sequencing the pitch, and making a company's inevitability feel obvious in ten slides or ten minutes.

First Round Review·2017 ·25 min read

The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-On Capital

First Round distills lessons from over 1,000 rounds raised by its portfolio into a tactical playbook for follow-on fundraising: narrative construction, running a tight process, benchmarking traps, and partner-meeting dynamics.

Fundraising StrategyStorytellingSeries AHow-To
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Medium·June 2016 ·10 min read

Front Series A Deck

Collin publishes the actual deck Front used to raise its $10M Series A, slide by slide, with commentary on what worked. Later viewed over 2 million times and followed by her Series B, C, and D decks.

Pitch DeckStorytellingSeries AFirsthand Story
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celinehh.com·2021 ·20 min read

How I raised a $5.1M seed as a first-time, female, solo founder for a biotech moonshot

Halioua details exactly how she raised $5.1M pre-product for a dog-longevity biotech as a solo, first-time, female founder: building the narrative for a moonshot, sequencing investors, and handling deep-tech skepticism.

Fundraising StrategyStorytellingSeedFirsthand Story
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tomblomfield.com·2021 ·20 min read

How to Raise Investment

The Monzo and GoCardless founder (later YC partner) condenses raising ~$400M across six years into a practical guide: sequencing angels before VCs, running a tight process, and why business quality dominates fundraising tactics.

Fundraising StrategyInvestor MeetingsSeedHow-To
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NFX·2020 ·25 min read

The Non-Obvious Guide to Fundraising

A 4x founder turned VC lays out what actually drives fundraising outcomes beneath the standard advice: psychology, sequencing, the 'ladder of proof', and how VCs really talk about deals internally.

Fundraising StrategyInvestor MeetingsPre-SeedHow-To
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paulgraham.com·August 2013 ·15 min read

How to Convince Investors

Graham on the substance of persuasion: convince yourself first, be a domain expert, and make the truth about your startup legible rather than performing confidence you don't have.

StorytellingPitch DeckPre-SeedHow-To
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paulgraham.com·August 2007 ·12 min read

How to Present to Investors

Practical demo-day-era advice on presenting: explain what you do in the first sentence, show a demo, and optimize for being understood rather than impressive.

Investor MeetingsPitch DeckPre-SeedHow-To
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michaelseibel.com·2015 ·8 min read

How to Pitch Your Company

Seibel's formulaic, repeatable pitch structure: a two-sentence company description anyone can repeat, traction, unique insight, market size, and the ask, with examples of each done well and badly.

StorytellingInvestor MeetingsPre-SeedHow-To
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Coding VC·2016 ·15 min read

How to De-Risk a Startup

Polovets enumerates the specific risks investors price (team, market, product, execution, financing) and concrete actions that retire each one, reframing fundraising as selling reduced risk at increasing prices.

Raise ReadinessStorytellingPre-SeedHow-To
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Medium·January 2018 ·10 min read

Front Series B Deck

The actual deck behind Front's $66M Sequoia-led Series B, published with commentary on how the narrative evolved from the Series A and what growth evidence carried the round.

Pitch DeckStorytellingSeries B+Firsthand Story
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Newcomer·July 2025 ·20 min read

My Conversation with Substack Co-Founders Chris Best & Hamish McKenzie Fresh Off Their $100 Million Funding Round

Newcomer interviews Substack's founders immediately after their $100M round at $1.1B: how the round came together after a rocky stretch (including a crowdfunded raise when VCs cooled), and how the narrative was rebuilt.

Fundraising StrategyValuation & DilutionSeries B+Interview
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Bessemer Venture Partners ·60 min read

Bessemer's Published Investment Memos (LinkedIn, Shopify, Pinterest, Twilio and more)

Bessemer publishes the actual internal investment recommendation memos behind its best deals, showing exactly how partners argued for LinkedIn, Shopify, Pinterest and others: the risks flagged, the numbers at the time, and the bet being made.

DiligenceInvestor ResearchSeries ACase Study
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Front blog·January 2020 ·10 min read

Front Series C Deck

The third installment in Collin's published-deck series: the actual deck behind Front's $59M Series C, showing how a growth-stage narrative differs from the A and B stories she'd already published.

Pitch DeckStorytellingSeries B+Firsthand Story
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