Video
Jenny Lefcourt
Freestyle's Jenny Lefcourt on making non-consensus bets, avoiding hype-driven investing, and what founders misread about how seed VCs form conviction.
Investor researchFundraising psychologySeed
Video
Jenny Lefcourt
Jenny Lefcourt walks through her 'ultimate pitch' framework slide by slide, showing exactly what a seed VC wants in each part of the deck and the meeting.
Pitch deckInvestor meetingsSeed
Video
Jessica Herrin, Jenny Lefcourt
Stella & Dot founder Jessica Herrin and Jenny Lefcourt — co-founders together in the 90s — compare notes across founder and investor seats on what raising money really takes.
Fundraising psychologyStorytellingSeed