What this teaches
A founder who raised $1.5M+ across UK and US investors documents the whole process as a manual: what worked, the traps she fell into, and differences between London and Valley investor behavior.
Why it matters
A detailed firsthand seed manual from a female founder raising outside the US-coastal default.
Key lessons
- European and US seed investors evaluate and move differently; plan separate tracks
- Pitch prep compounds: every early meeting improves the close-rate of later ones
- Valuation anchoring happens in the first conversations, not the term sheet
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