Mark Suster (Upfront Ventures) to Founders: ABR (Always Be Raising)

On NFXHosted by NFXWith Mark Suster20191 min
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What this teaches

Mark Suster's 'Always Be Raising' doctrine in brief: relationship-building between rounds so the round itself is a formality.

Why it matters

The most-quoted line in fundraising advice, from its author.

Key lessons

  • Fundraising is a year-round relationship business
  • Never let an investor's first data point be your pitch

This video was created by NFX and features Mark Suster. We summarize and link with attribution; all rights belong to the creator.

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