ETL Speaker Series: Katrina Lake, Stitch Fix

On Stanford eCornerHosted by Stanford eCornerWith Katrina Lake202151 min
Video thumbnail for ETL Speaker Series: Katrina Lake, Stitch Fix

What this teaches

Stitch Fix founder Katrina Lake at Stanford ETL on building the company through investor skepticism about women's retail, raising less than peers, and going public anyway.

Why it matters

Firsthand account of raising while pattern-mismatched to VC expectations, from a founder who IPO'd with minimal dilution.

Key lessons

  • Capital efficiency is leverage at every future round
  • Investor skepticism about your market can be your moat

This video was created by Stanford eCorner and features Katrina Lake. We summarize and link with attribution; all rights belong to the creator.

Watch on YouTube →