Bill Gurley on why founders and investors shouldn't pay too much attention to TAM

On Startup ArchiveHosted by Startup ArchiveWith Bill Gurley20241 min
Video thumbnail for Bill Gurley on why founders and investors shouldn't pay too much attention to TAM

What this teaches

Bill Gurley on why founders and investors over-index on TAM slides, with examples of huge companies whose initial TAM looked tiny.

Why it matters

Directly attacks the most over-engineered slide in every deck.

Key lessons

  • Great markets are discovered, not sized in advance
  • Uber's initial TAM analysis was off by orders of magnitude

This video was created by Startup Archive and features Bill Gurley. We summarize and link with attribution; all rights belong to the creator.

Watch on YouTube →