Topic · 5 threads

Storytelling

Decks and pitches persuade through narrative, not data density. These threads cover the craft: why the pitch is an emotional arc, what to argue instead of a TAM slide, and how to make your team and traction legible in seconds.

Fundraising for First-Time Founders: A First-Principles Guide ($70M Raised from 1,500 Investors)

A first-principles walkthrough of how early fundraising actually works, synthesized from Biyani's experience raising roughly $70M from about 1,500 investors across three companies. Covers how to think about investor incentives, sequencing, and running a process.

Fundraising StrategyRaise ReadinessPre-Seed Read the breakdown

Think Like a VC: Erik Torenberg's Favorite Seed-Raising Tips

A compilation of seed-raising heuristics anchored on a Paul Graham paraphrase: pretend you're the VC, adopt their incentives, and convince yourself you'd invest, then that you could convince your partners too.

Fundraising StrategyFundraising PsychologySeed Read the breakdown

The Team Slide Is Under-Theorized: Fixing the Most Generic Slide in Your Deck

Founder Collective's content lead tears down the pitch deck team slide, the slide that looks most identical across all startups, and shows concrete ways to make individual achievements legible to investors.

Pitch DeckStorytellingSeed Read the breakdown

TAM Is Overrated, Go-To-Market Pull Is Underrated

Yin argues investors over-index on TAM slides while founders under-argue market pull and go-to-market, and explains what she actually wants to see instead of a top-down market-size number.

StorytellingPitch DeckPre-Seed Read the breakdown

The Pitch Deck Is a Vehicle for Emotions, Not Facts

Chen's much-quoted maxim: the #1 fundraising mistake is treating the pitch deck as a delivery vehicle for facts when it is actually a delivery vehicle for emotions. It anchored his broader public work on narrative-driven deck design at Runway.

Pitch DeckStorytellingAny StageArchived Read the breakdown