Topic · 4 of 84 articles

Fundraising articles on introductions

Warm introductions are still the front door of venture capital. Read here for how to earn them, how to ask for them without burning capital, and why the quality of the introducer often matters more than the pitch.

Both Sides of the Table·November 2010 ·10 min read

Invest in Lines, Not Dots

Suster's most famous mental model: every founder-investor interaction is a dot, and investors gain conviction from the line those dots draw over time. Argues founders should meet investors months before raising and show progress against stated plans.

IntroductionsInvestor MeetingsStage-AgnosticHow-To
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Medium·2019 ·10 min read

Ban Warm Introductions!

Johnson's much-debated argument that the warm-intro requirement is not just exclusionary but bad investing: it selects for network proximity over merit, and firms serious about returns should build open top-of-funnel instead.

IntroductionsCold OutreachStage-AgnosticContrarian View
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hunterwalk.com·November 2020 ·6 min read

Is It Fair To Tell Founders 'Just Execute And You'll Be Fine' When We Know It's Not A Level Playing Field?

A sitting VC interrogates his own industry's meritocracy narrative: standard fundraising advice assumes network access and pattern-matching benefits that underrepresented founders don't get, and he discusses what honest advice looks like instead.

Fundraising EthicsFundraising PsychologyStage-AgnosticContrarian View
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Fem Impact Africa·2024 ·10 min read

Who Gets Funded to Build in Africa? Lessons from a $7.3M Nigerian Seed Round

Uses a $7.3M seed round raised by an American founder for a Nigerian-market app to examine who global VC actually trusts to build in Africa, and what local founders face by comparison.

Fundraising EthicsInvestor ResearchSeedContrarian View
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